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互联网的快速发展和广泛应用导致各行各业的营销模式都发生了很大的变化,对于旅旅业来说,现在旅游网络营销处在旅游业发展中的发展阶段,并且正以快速的发展速度成长为当前旅游业营销的主流模式。不过,在当前旅游网络营销的发展过程中也还是存在这样或那样的问题。本文在分析了承德市旅游网络营销的发展现状和存在的问题之后,提出解决问题的措施,为同等程度地区的旅游企业网络营销发展提供参考。
The rapid development of the Internet and the widespread use of various industries led to the marketing model has undergone great changes, for the travel industry, travel network marketing is now in the development stage of tourism development, and is at a rapid pace of development Grow into the mainstream mode of current tourism marketing. However, in the current development of tourism network marketing there are still some problems. After analyzing the status quo and existing problems of tourism network marketing in Chengde, this paper puts forward measures to solve the problems and provides reference for the development of online marketing of tourism enterprises in the same area.