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中国是一个文明古国,被世人称颂的中国手工艺品在世界市场上甚至于中国市场上却一直默默无闻,许多优秀的手工艺术正随着时间的推移和现代化商品的压力而慢慢没落甚至消失,如何让中国工艺精粹走向世界应该为人们所关心。蓝海战略作为一种以价值创新为根本推动企业向前发展的新兴发展模式,它的出现与应用让很多企业走向成功。本文将以谭木匠为案例分析蓝海战略的实施方法途径和由此给中国传统手工艺的启示。
China is an ancient civilization. The world-renowned handicrafts of China have always been obscure on the world market and even in the Chinese market. Many excellent handicrafts are slowly declining or even disappearing under the pressure of the passage of time and the modern products. Let the essence of Chinese craftsmanship to the world should be of concern to people. Blue Ocean Strategy as a kind of value innovation as the fundamental impetus to the development of enterprises emerging mode of development, its emergence and application of many enterprises to success. This article will take Tan Carpenter as an example to analyze the ways and means of implementation of Blue Ocean Strategy and the enlightenment to Chinese traditional handicrafts.