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本文从体验经济的视角探讨了历史街区的发展策略。在分析体验经济与历史街区旅游发展结合的可能性的基础上,总结了体验经济视角下历史街区旅游发展中存在的问题,提出了历史街区旅游发展的四条策略。一、体验经济和历史街区旅游的概念与内涵(一)体验经济的概念与内涵关于体验经济的内涵,初次对其进行详细阐述的是美国经济学家B·约瑟夫·派恩与詹姆斯·H·吉尔摩,他们认为体验经济是一种以服务为舞台,以商品为道具,以消费者为中心,创造能够使
This article discusses the development strategies of historic blocks from the perspective of experiential economy. Based on the analysis of the possibility of combining the experiential economy with the tourism development in historic blocks, the problems existing in the tourism development of historical blocks under the perspective of experiential economy are summarized. Four strategies for the development of tourism in historic blocks are proposed. First, the concept of experiential economy and historical block tourism and connotation (A) the concept and connotation of experiential economy On the connotation of experiential economy, for the first time to elaborate on it is the United States economist B · Joseph · Pine and James · H · Gilmore, who think that experiencing economics is a service-oriented, commodity-props-consumer-centric creation that enables