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为了研究问题的方便,在市场营销中常分为工业品与快速消费品。工业品一般是指由工商企业、政府机构或事业单位所购买,用于生产、销售、维修或研发的产品与服务的总称,根据产品在生产中的不同用途细分为原材料、设备、组装件、零部件、消耗补给品和服务六种。工业品的特殊属性决定了在营销中与客户建立信任关系的重要性。
In order to study the convenience of the problem, the marketing is often divided into industrial products and fast moving consumer goods. Industrial goods generally refers to the general term for products and services purchased by industrial and commercial enterprises, government agencies or public institutions for production, sale, maintenance or research and development, and is divided into raw materials, equipment and assemblies according to the different uses of the products in production , Spare parts, consumables and services six. The special attributes of industrial products determine the importance of establishing trust with customers in marketing.