步鑫生,中国当代改革家、企业家的典型,昙花一现。(注:原文如此。发稿时报载,步鑫生已被上海申佳联合公司聘为副总经理。)三年前,由新闻媒介掀起的“步鑫生热”宣告冷却。三年后的今天,新闻媒介对步鑫生又采取了否定的态度,把他作为一个反面典型加以报道。反差如此之大,不免使人迷惘和困惑。透视对步鑫生宣传报道的过程,可以看到新闻媒介对典型报道的模式已经到了非改不可的地步。旧的典型报道模式使新闻媒介在对步鑫生的宣传报道中暴露出许多问题。一、观念混乱,是非标准不 Step Xin students, Chinese contemporary reformers, entrepreneurs typical, short-lived. According to the press release, Step Xinsheng has been hired as the deputy general manager by Shanghai Shenjia United Co., Ltd. Three years ago, the “Xin Bu Sheng Sheng” set off by the news media announced the cooling. Three years later, the media took a negative attitude toward Stephenson and reported him as a negative example. Contrast is so great, can not help but confused and confused. Perspective Xinsheng step propaganda process, you can see the media coverage of the typical report has come to an unavoidable level. The old model of typical reporting exposes many issues in the media coverage of Bu Xin. First, the concept of confusion, non-standard not