按照现代产品的整体观念,酒类产品包括产品实体和服务。产品实体又包括主体产品——酒及包装物。传统意义上的包装指的是储存企业产品的容器,涵义狭窄;大营销意义上包装,既属于现代产品观念的范畴,又有独立于主体产品之外的传播识别功能、体现产品内在价值的功能。由储存到防伪,由方便到实用,直到作为品牌竞争的利器。 According to the overall concept of modern products, alcoholic products include product entities and services. Product entities include the main products - wine and packaging. The traditional sense of the package refers to the storage of the product container, the meaning of narrow; large marketing sense of packaging, both belong to the category of modern product concepts, but also independent of the main product of the spread of recognition, the product reflects the inherent value of the function . From storage to anti-counterfeiting, from convenient to practical, until the weapon as a brand competition.