随着我国互联网事业的快速发展,传统媒体逐渐被以互联网驱动的新媒体取而代之。目前传统媒体并没有完全退出舞台,然而新媒体如同一颗冉冉升起的新星,占据了传播媒介的半壁江山。在互联网时代下视觉化营销成为影视作品营销的主要手段,新媒体在影视营销过程中的应用现状以及发展趋势是我国影视界十分关注的重要话题。 With the rapid development of Internet in China, traditional media are gradually replaced by new media driven by internet. At present, the traditional media did not completely withdraw from the stage, but the new media is like a rising star, occupying half of the media. Under the Internet era, visualization marketing has become the main means of marketing of film and television works. The application status and development trend of new media in the process of video marketing are important topics of great concern to the film and television industry in China.