论文部分内容阅读
军工企业亏损严重的一个重要原因就是其市场营销管理落后,市场营销管理哲学、市场营销管理的内容与体制都严重地不适应市场经济的要求。改革军工企业的市场营销管理应从改变落后的市场营销管理哲学入手,建立健全符合市场经济要求、适应市场需求变化的决策体系、经营战略、产品开发战略、组织体系、营销体系。
An important reason for the serious losses of military enterprises is that their marketing management lags behind. The philosophy of marketing management and the contents and systems of marketing management are all seriously unsuited to the requirements of a market economy. The reform of the management of military enterprises marketing should start from the change of backward marketing management philosophy, establish and improve a market economy in line with the requirements to adapt to changes in market demand decision-making system, business strategy, product development strategy, organizational system, marketing system.