加强药品“临床促销”的管理杜学志郑抗美吴博（山东省济南市第四人民医院２５００３１）近年来，国内外药厂及其代理商为使自己的药品及早广泛地占领医药市场，纷纷采取了以医院临床医师为主要宣传对象，以疗效宣传和钱物刺激的双重手段促销药品。前几年临床促销仅限于以... In recent years, domestic and foreign pharmaceutical companies and their agents in order to make their own medicine as soon as possible to occupy the pharmaceutical market, have taken a Hospital clinicians as the main target of publicity, promotion of drugs and incentives to promote the dual means of drugs. A few years ago the clinical promotion is limited to ...