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针对需求不确定性大、生产提前期长、销售季节短的这类产品的合作问题,构建了基于担保销售量的单期两级供应链期权契约模型。在这种机制下,销售商出售基于担保销售量的期权,供应商通过向销售商购买期权可将部分风险转移给销售商,而销售商也因出售期权获得相应的风险补偿,这种契约安排能够实现供应链的协调。而且如果供应商向销售商提供一定的转移支付,这种契约安排能够激励销售商加大营销宣传的投入,改善产品的市场需求状况,从而提高整个供应链的绩效。
Aiming at the cooperation of such products with large demand uncertainty, long production lead time and short sales season, a single-period two-level supply chain option contract model based on guaranteed sales volume is constructed. Under this mechanism, the seller sells the option based on the guaranteed sales volume, the supplier can transfer part of the risk to the seller by purchasing the option from the seller, and the seller also obtains the corresponding risk compensation for selling the option. Such contractual arrangement To achieve supply chain coordination. Moreover, if the supplier provides some transfer payment to the seller, such contractual arrangement can encourage the seller to increase the marketing propaganda investment and improve the product market demand so as to improve the performance of the whole supply chain.