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一首“东北人都是活雷锋”在一夜间穿过网络的手,传遍大街小巷,让普罗大众认识了,也知道了FLASH的魅力和网络的神奇。其实,网络除了FLASH,也讲求创意,有了好的动人心魄的创意,再有了精良的设计,网络广告也同样可以玩得很疯狂。今天,我们就以几个典型的案例来分享下网络广告“疯狂”的创意设计。案例心得:充分结合“互动性”这一网络广告的灵魂特性,利用更多的网络技术、结合多方面资源,围绕广告主旨,开展更多主题活动。用趣味、娱乐的方式吸引网民,将广告信息融于活动之中,在传递娱乐性信息的时候把品牌特点、核心竞争力表现得更为淋漓尽致。另外,在保证与线下平面广告的基本一致性的同时,可利用网络制作及投放技术,展现互联网广告独特的动感、互动及趣味性
A “Northeast are living Lei Feng ” Throughout the night the hands of the network, spread through the streets, so that the general public know, but also know the magic of FLASH and the network. In fact, the network in addition to FLASH, but also emphasize creativity, with a good moving heart of the creative ideas, and then a well-designed, online advertising can also play crazy. Today, we share the creative design of “crazy” in several typical cases. Case study experience: fully integrated “interactive ” the soul characteristics of online advertising, using more network technology, combined with many resources, around the theme of advertising to carry out more thematic activities. To attract netizens by means of fun and entertainment, integrate the advertisement information into the activities, convey the brand features and core competitiveness even more vividly when delivering entertaining information. In addition, while ensuring the basic consistency with the offline print ads, we can make use of the network production and delivery technologies to display the unique dynamic, interactive and interesting Internet advertising