湖北电视经济频道的《经视直播》,经过一年的打磨,收视率从刚开播时的不到2个点到如今已经突破10个点。在激烈的竞争中,《经视直播》赢得了发展的空间,其品牌效应也日益凸现。一个品牌的形成,需要各方面的支撑:理念的前瞻、创新的意识、精心的策划、独到的包装、过硬的队伍等等。近期,《经视直播》编采、制播人员对该栏目一年来的发展作了回顾和总结,其中有不少值得借鉴的地方,本刊特摘要刊发,与大家共享。 Hubei TV economic channel “by TV broadcast”, after a year of polishing, ratings from just started when less than 2 points to now has exceeded 10 points. In the fierce competition, “depending on live broadcast” won the development of space, its brand has become increasingly prominent. The formation of a brand, need all aspects of support: the concept of forward-looking, innovative awareness, careful planning, unique packaging, excellent team and so on. Recently, “by TVB” compiled mining, broadcasting crew made a review and summary of the column’s development over the past year, many of which are worth learning from.