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本文利用PEST-SWOT分析法,对深圳市预拌混凝土行业发展的内部优劣势及外部市场面临的机遇、挑战进行详细分析,明确了深圳市预拌混凝土行业所处的发展阶段及面临的形势,并提出行业的发展策略。
In this paper, using the PEST-SWOT analysis method, this paper analyzes the internal and external advantages and disadvantages of the ready mixed concrete industry in Shenzhen and the opportunities and challenges faced by the external market, and makes clear the stage of development and the situation faced by the ready mixed concrete industry in Shenzhen. And put forward the industry’s development strategy.