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当今社会的媒体技术日新月异,新兴媒体对当前社会的日常生活的影响日益增加,正在逐步影响着消费者的生活习惯,已经变成了当代市场所有相关产业的主要营销方式之一。并且在当下的农业产品的发展以及相关产品品牌化的塑造,与新兴媒体的关系也愈发的密切。以新兴媒体来为农业产品推广品牌以及塑造品牌,新兴媒体是农业产品营销的重要手段,同时对其影响也与日俱增。
The media technology in today’s society is changing with each passing day. The influence of emerging media on the daily life of the current society is increasing day by day. It is gradually influencing the living habits of consumers and has become one of the main marketing methods of all related industries in the contemporary market. And in the moment of the development of agricultural products and the branding of related products, the relationship with emerging media is also getting closer and closer. With the emerging media to promote the brand of agricultural products and brand building, emerging media is an important means of marketing agricultural products, but also its impact on the growing.