卫视第一阵营基本稳定,不过,判断卫视的长线发展必须看其受众定位的准确度以及执行程度,不能以一时的收视率高低作为最终评判标准。在卫视遭受视频网站冲击的今天,这一点变得更为重要。卫视应该如何定位?需要参考的指标有很多:省市品牌理念、卫视固有印象、自身资源积累以及受众特征等等,但最重要的可能还是要找准受众,有的放矢。如今,想要通吃电视人群已经不可能,如何迎合受众细分市场,根据受众属性进行定位,是卫 However, to judge the long-term development of TV must see the accuracy of its audience positioning as well as the degree of implementation, we should not regard the momentous ratings as the final criterion. It is even more important today that satellite TV is hit by video websites. Satellite TV should be how to position? Need to refer to many indicators: provincial and municipal brand concept, TV’s inherent impression, its own resources and demographics, etc., but the most important thing is to identify the audience, targeted. Now, want to eat all the way to the TV crowd has been impossible, how to cater to the audience segments, according to the audience attribute positioning, is Wei