随着报纸的市场化,每一张报纸的定位实际上与其营销策略是相辅相成,密不可分的。报纸营销是指通过市场交换来实现报纸经济价值的实现,同时满足社会需求的经营进程。报纸的定位从这个意义上来讲,也就是对满足社会上哪一部分人的需求以及什么样的需求的确定。这个定位的确定,关系到一张报纸读者阅报的价 With the marketization of newspapers, the positioning of each newspaper is in fact inextricably linked with its marketing strategy. Newspaper marketing refers to the business process of realizing the economic value of newspapers and meeting the needs of the society through market exchange. In this sense, the positioning of the newspaper is also the determination of which part of the community the needs and what needs. The determination of this position, related to the price of a newspaper reader reading