对于出版社而言，其效益是通过发行经销者发行，读者最终购买来实现的。图书宣传的目的，即是使读者和发行经销者新华书店及集体、个体书店书摊获得信息并订购图书。我国出版业的图书宣传经过出版界同人的努力，已获得了长足的发展，但整体水平还不高，还需要解决以下一些 For publishers, its benefits are distributed through the distribution distributor, the ultimate purchase of readers to achieve. The purpose of the book publicity is to get the readers and distribution distributors  Xinhua Bookstore and collective, individual bookstore bookstores   access to information and order books. China’s publishing industry book publicity through the efforts of colleagues in the publishing industry, has made considerable development, but the overall level is not high, but also need to address the following