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大数据技术为电影产业的发展提供了新的可能,并且成为了电影创作的重要趋势之一。中国电影行业面临着增速乏力、创新困难等问题,观众审美不断提升、行业竞争更加激烈、电影创意和内容管理缺少动力等问题,需要从业者认真思考,而大数据技术支持下的电影产业,意味着新的机遇和挑战。通过深层次分析用户价值,借助于大数据技术的助推,使电影创意提出者和内容制作者能够建立起更好的技术平台和营销环境。作为电影创意和内容管理方面的有关人员需要结合大数据技术为电影产业带来的变化,评估大数据技术在电影产业中可能的应用,努力改进电影创业和内容管理工作。这也是对电影从业者提供的一些具有实践意义的参考。
Big data technology has provided new possibilities for the development of the movie industry and has become one of the major trends in cinema creation. China’s movie industry is faced with such problems as sluggish growth and innovation difficulties, the continuous improvement of the audience’s aesthetics, intensified industry competition, lack of motivation for movie creativity and content management, and other issues that require practitioners to seriously consider. However, under the support of big data technology, Means new opportunities and challenges. Through in-depth analysis of user value, with the help of big data technology, the film creative content creators and content creators can establish a better technology platform and marketing environment. As a film creative and content management personnel need to combine the big data technology for the film industry changes, to assess the possible application of big data technology in the movie industry, and strive to improve the movie business and content management. This is also some practical reference for filmmakers.