美国有近百种家喻户晓的店名,像“麦当劳”快餐,“肯德基”炸鸡在各地随处可见。这些具有相同招牌的公司或商店不仅提供相同的商品和服务,而且其建筑风格和室内装潢都十分相似。乍看起来,人们或许以为是由某大企业开设的连锁商店,实际上其中很大一部分不过只是打着大企业招牌经营的个体户。 自己筹资开店,从别人那里购得经营权,挂着他人的招牌营业,这在美国是一种非常流行的经营方式。实践证明,这种营业方式商业风险小, There are nearly a hundred well-known names in the United States, such as “McDonald’s” fast food, “KFC” fried chicken can be seen everywhere. These companies or shops with the same signboard not only provide the same goods and services, but also their architectural style and interior decoration are very similar. At first glance, people may think that it is a chain store opened by a large company. Actually, a large part of it is only self-employed people who run large companies. It is a very popular form of business in the United States to raise funds to open stores, purchase business rights from others, and hang other people’s signboards. Practice has proved that this business model has a small commercial risk.