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随着经济的快速发展,旅游业成为现代的朝阳产业。《旅游法》的颁布为旅游市场注入一剂强心剂,从而让我们从旅游产品单一、同质化现象严重,没有特色的旅游产品开发转而追求旅游产品的品牌化,江西作为一个旅游资源丰富的旅游大省,也存在这样的问题。文章从旅游产品本身出发,以江西旅游产品为例,研讨品牌化的开发,提出江西旅游产品的核心价值,给出深度和横向的开发策略。
With the rapid economic development, tourism has become a modern sunrise industry. The promulgation of the Travel Law promulgates a tonic for the tourism market. As a result, we are pursuing the branding of tourism products from the development of tourism products that are single in nature and serious in homogeneity and have no distinctive features. Jiangxi, as a tourism resource, Tourism province, there are also such problems. This article, starting from the tourism product itself, takes Jiangxi tourism product as an example to discuss the development of brand development, puts forward the core value of Jiangxi tourism product, and gives the depth and horizontal development strategy.