突发事件后目的地的安全形象发生变化,“是否安全”成为潜在旅游者出游决策的重要影响因素。潜在旅游者做出旅游决策时都有自己的感知集,概括起来共有三类情况:诱发域、无诱发域、排除域。突发事件后潜在旅游者对目的地感知信息属于诱发域这一类情况时,目的地才会进入其选择范围。本文以四川目的地为例,研究突发事件后目的地安全形象变更对潜在旅游者决策的影响,针对“形象-决策”模式研究,提出目的地形象恢复对策。 After the accident, the destination’s security image has changed, and “whether it is safe” has become an important factor in the decision-making of potential tourists. Potential tourists make their own perception sets when making tourism decisions. To summarize, there are three types of situations: induced domain, uninduced domain and excluded domain. After a sudden event potential tourists perception of the destination belongs to the evoked domain of this type of situation, the destination will enter the scope of their choice. Taking Sichuan’s destination as an example, this paper studies the impact of destination image security changes on potential tourists’ decision-making after the emergency, and puts forward the target image restoration countermeasures based on the study of “image-decision” mode.