公示语是给公众在公众场合看的文字语言,是人们生活中常见的实用语言,是一种公开和面对公众的,以达到某种交际目的的特殊文体。公示语在生活中应用广泛,几乎随处可见。由于公示语在公众和旅游者生活中的重要意义,对公示语的任何歧义、误解、滥用都会导致不良后果,本文分析公示语翻译常见问题,并提供解决良策。 Publicity language is a kind of writing language for the public to read in public. It is a common and practical language in people’s life. It is a special style that exposes and faces the public to achieve some kind of communicative purpose. Publicity is widely used in life, almost everywhere. Because of the importance of public signs in the public and tourist life, any ambiguity, misunderstanding and abuse of public signs can lead to undesirable consequences. This article analyzes the common problems of public signs translation and provides good solutions.