论文部分内容阅读
从汽车企业最近宣布的各种声明可见,中国的整车制造商(VMs)希望在国际市场上占有一席之地。上汽集团、长城汽车、力帆汽车、吉利汽车、华晨汽车、奇瑞汽车及其他汽车公司都相继宣布了开始出口自有品牌汽车或在国外设立生产基地的计划。希望进入成熟市场的中国公司不易通过复制现有的经营模式赢得成功,因为他们尚未建立忠实的客户群。他们可能从有限的产品组合、较低的生产量和有限的地理范围开始起步。另一方面,除了汽车外,还可以销售其他服务,如经销、融资和售后服务等。或许中国整车制造商可以通过提供全新的经销理念、创新性的融资安排或一流的服务使自己与众不同。由于众多知名品牌实际
From the various announcements recently announced by automakers, it can be seen that Chinese VMs want to have a place in the international market. SAIC, Great Wall, Lifan, Geely, Brilliance, Chery and other auto companies have all announced plans to start exporting their own brand cars or set up production bases abroad. Chinese companies looking to enter mature markets are not likely to succeed by copying existing business models because they have not yet built a loyal customer base. They may start with a limited product portfolio, lower production volumes and limited geographical coverage. On the other hand, in addition to the car, you can also sell other services, such as distribution, financing and after-sales service. Perhaps Chinese automakers can differentiate themselves by offering new distribution ideas, innovative financing arrangements or first-rate services. Due to many well-known brands actually