序曲 :出版业全球化的条件与表现出版业的全球化具有双重含义 :一方面指的是一国出版组织跨出本国国境 ,将其他国家的相关人群作为目标读者而进行的跨国出版活动 ;另一方面指的是一国的出版市场逐步接纳其他国家的出版组织及其出版物 ,面对读者 ,国内外出版组织合作或者竞争 , Overture: Conditions and Performance of Publishing Globalization The globalization of publishing industry has a dual meaning: on the one hand, it refers to the cross-border publishing activities carried out by a country’s publishing organization across its own borders and targeting the relevant people in other countries as the target audience; On the one hand refers to a country’s publishing market to gradually accept the publication of other countries and their publications, the face of readers, domestic and foreign publishing organizations to cooperate or compete,