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传播效果是新闻传播活动的最终目的。新闻传播不仅仅是传播知识,也是对文化的传播。因此我们应当尤其注重对传播效果的实现和传播意图的完成。可是在实际操作过程中,由于种种因素造成传播效果实现困难。本文就影响新闻传播效果的因素,进而提出了一些对策建议。
The effect of dissemination is the ultimate goal of information dissemination activities. News dissemination is not just the dissemination of knowledge, but also the spread of culture. Therefore, we should pay special attention to the fulfillment of the communication effect and the completion of the communication intention. However, in the actual operation, due to various factors, the transmission effect is difficult to achieve. This article will affect the news dissemination of the factors, and then put forward some countermeasures and suggestions.