开发设计具有深文化内涵的创意旅游纪念品,突破三星堆博物馆现有纪念品实用性低、受众面窄等劣势,将有利于其纪念品市场的繁荣和可持续发展。论文选取三星堆代表性文物作为旅游纪念品的开发元素,找到创意与纪念品实体的契合点并进行方案设计。 Developing and designing creative tourist souvenirs with deep cultural connotations and breaking through the disadvantages of the existing souvenirs of Sanxingdui Museum, such as low practicality and narrow audiences, will be conducive to the prosperity and sustainable development of the souvenir market. The paper chooses the representative cultural relics of Sanxingdui as the development element of tourist souvenir, finds the meeting point of creative and souvenir entity and designs the scheme.