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社交媒体的“去中心化”的、以用户为节点的矩阵网络形态,将成为本次奥运传播发生革命性变化的契机。实力传播大中华区总裁郑香霖不久前曾表示:在伦敦奥运会前后一个月时间里,社交网络将会成为重要的沟通途径,相关议题的转发和热议将史无前例,也会比视频更丰富、更热闹。无疑,社交媒体已被认为是最具夺冠潜质的选手。“从北京到伦敦,一个不可忽视的变化,是社会化网络的迅速成长给媒介环境带来的改变。”开心网副总裁郭巍认为,“本届奥运会将是以社交网络为核心的新媒体的最佳展示节点。”
Social media’s “decentralization” and user-node matrix network will be the turning point for the revolutionary changes in the Olympic Games. Recently, Zheng Xianglin, president of Greater China, said: Social networking will become an important channel of communication within a month or so before and after the Olympic Games in London. Forwarding and soliciting of relevant topics will be unprecedented and will be more abundant and livelier than video. . Undoubtedly, social media has been considered the most successful player. “From Beijing to London, a change that can not be ignored is the change brought about by the rapid growth of social networks to the media environment.” Guo Wei, vice president of Happy Network believes that “this Olympic Games will be centered on social networks The best showcase for new media. ”