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在我国的新闻界,目前传统新闻媒介的使用频率已经不及网络媒体,只是因为传统媒体仍然保持一贯的权威性不可动摇,在重大的新闻发布方面,仍旧以传统新闻媒体为主;但是网络媒体通过近十年的快速发展,在各个方面正在赶超传统新闻媒体。本文经过对现代我国网络媒体现状的分析,比较网络媒体与传统媒体的不同以及各自的优缺点,指出了网络媒体与传统媒体相互融合的可能,通过借鉴吸收对方的优点进行有目的的整合尝试,将会对将来的新闻传媒行业有巨大的推动作用。
In our country’s news media, the use of traditional news media has lagged behind that of online media just now, only because the traditional media still remains unshakable. In terms of major press releases, traditional news media still predominate. However, The rapid development of the past decade is catching up with the traditional news media in all aspects. After analyzing the current situation of online media in modern China and comparing the difference between online media and traditional media and their respective advantages and disadvantages, this paper points out the possibility of the integration of online media and traditional media. Through attempts to integrate purposefully and absorb each other ’s advantages, It will have a huge impetus to the news media industry in the future.