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被视为吸引全球目光的美国纽约时代广场,其大型广告屏幕先后播放了《中国名片》之系列城市宣传片。《北京》、《上海》、《杭州》等中国三十多个省市的形象片相继亮相,在全世界面前展示各自城市的形象。在互联网时代,中国城市形象片在境外播放,又被迅速传回国内,这一过程,是展示我国各个城市独特魅力和气质、激发受众情感的过程,也是形象片传播效应最大化的体现。根据宣传诉求不同,城市形象片的类型主要分为四类:1.为配合大型活动而创作的城市
The New York City Times Square, which is seen as a global attraction, has a series of city videos featuring “China Business Cards” followed by its large advertising screen. Pictures of over 30 provinces and cities in China, including “Beijing”, “Shanghai” and “Hangzhou”, have been unveiled to show the image of their cities in front of the world. In the Internet age, the process of China’s urban film being broadcast outside China and being quickly returned to China is a process of displaying the unique charm and temperament of various cities in our country and stimulating the feelings of the audience. It is also the embodiment of maximizing the spread of the image film. According to different publicity demands, the types of the city’s image film are mainly divided into four categories: 1. Cities created for large-scale activities