We investigated the effects of heating rate on the process parameters of superplastic forming for Zr55Cu30Al10Ni5 by differential scanning calorimetry. The continuous heating and isothermal annealing analyses suggested that the temperatures of glass transition and onset crystallization are heating rate-dependent in the supercooled liquid region. Then, the time-temperature-transformation diagram under different heating rates indicates that increasing the heating rate can lead to an increase of the incubation time at the same anneal temperature in the supercooled liquid region. Based on the Arrhenius relationship, we discovered that the incubation time increases by 1.08-1.11 times with double increase of the heating rate at the same anneal temperature, and then verified it by the data of literatures and the experimental results. The obtained curve of the max available incubation time reveals that the incubation time at a certain anneal temperature in the supercooled liquid region is not infinite, and will increase with increasing heating rate until this temperature shifts out of the supercooled liquid region because of exceeding critical heating rate. It is concluded that heating rate must be an important processing parameter of superplastic forming for Zr55Cu30Al10Ni5.