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随着传统品牌不断加大线上拓展力度,其强大的资金实力、资源整合能力及品牌运作能力都将逐渐释放出来,誓与根基尚浅的淘品牌比肩,一场如火如荼的电商之争昭然若揭。本期重点报道我们一起探讨,在零售终端疲软,产品库存积压严重,纺织企业危机感沉重的今天,作为传统线下企业如何开拓渠道,加入日趋白热化的网络销售,抑或开设工厂店,难分伯仲却必须决断。
With the continuous expansion of traditional brands online expansion efforts, its strong financial strength, resource integration capabilities and brand operating capacity will gradually be released, oath and basic shallow Amoy brand shoulder to shoulder, a full swing E-commerce dispute If exposed. In this issue, we focus on the discussion of how we can broaden the channels for traditional offline enterprises, add more and more intense online sales, or set up shop in the factory when retail terminals are weak, the inventory backlogs are serious and the textile enterprises have a heavy sense of crisis. It must be decided.