谈起会展业业,人们的目光总会投向大城市而忽略中小城市,但是中小型城市也有一些大城市不具备的特色优势。本文通过义乌义博会办展的成功经验,研究中小型城市如何让依托自身特色,走出一条适合自己发展会展业的路子,从而促进中国会展业全面发展。 Talking about the convention and exhibition industry, people’s attention always goes to the big cities while neglecting the small and medium-sized cities, but the small and medium-sized cities also have the special advantages that some big cities do not have. Based on the successful experience of Yiwu Fair, this paper studies how small and medium-sized cities can make their own development and get out of a suitable way to develop their convention and exhibition industry so as to promote the all-round development of China’s convention and exhibition industry.