广告费既不是越少越好,也不是多多益善。广告活动的规模和广告费用的多少,应与企业的规模想适应,在发展中求变化。广告预算做得好不好,比广告片拍得好不好更重要。毕竟80%以上的钱是花在投放上,弄得不好,很多钱就浪费了。所以,企业越来越重视广告投放的预算,预算的好坏直接决定着广告效果和企业市场的好坏,也就决定这企业的业绩。 Advertising is neither less nor better, nor is it much better. The size of advertising campaigns and how much advertising costs should be adapted to the size of the business and change in the development. The advertising budget is doing well, better than the commercial film is better or worse. After all, more than 80% of the money is spent on the delivery, which is not good, a lot of money wasted. Therefore, companies pay more and more attention to advertising budget, budget directly determines the quality of the advertising effectiveness and business market is good or bad, it also determines the performance of this business.