无论是哪个渠道,哪个终端,消费者不去了,一定死。还记得2012年8月14日,京东CEO刘强东的两条微博掀起电商价格战,其后包括苏宁、国美等多家企业高层在微博中予以回应,对家电行业产生巨大的冲突。巨变,尤其是京东商城对国美、苏宁等实体店的冲击,让人记忆深刻。电商占社会零售额的比重也迅速上升到5%,国家商务部也把电子商务发展目标框架初定:2015年网络零售额占比超9%。 No matter which channel, which terminal, consumers do not go, must die. Also remember that on August 14, 2012, Jingdong CEO Liu Qiangdong launched two e-commerce price wars, followed by Suning, Gome and many other top executives in the Weibo to respond to a huge conflict in the appliance industry. Changes, especially Jingdong Mall on the Gome, Suning and other physical impact, people memorable. The share of e-commerce in retail sales has rapidly risen to 5%. The Ministry of Commerce started the e-commerce development target framework in 2015: online retail sales accounted for more than 9% of total retail sales.