风口下,体育产业正在经历剧变,5万亿的市场会给创业者们带来怎样的机遇和挑战?在体育产业历经两年的火热中,2014年出台的46号文件作为注脚被反复提及,也是因为这一文件,吸引众多巨头和创业者抢滩市场。巨头们在上游都盯紧了头部赛事版权,只有拥有版权,才能推动运营和消费。因此,万达、腾讯、阿里、乐视纷纷斥巨资争抢入局。 Under the outlet, the sports industry is undergoing dramatic changes. What kind of opportunities and challenges will the entrepreneurs bring with the 5 trillion markets? In the two years of fiery sports industry, No. 46 document issued in 2014 was repeatedly mentioned as a footnote , But also because of this document, to attract many giants and entrepreneurs to grab the market. Giants are on the upper reaches of the headlines closely watch the copyright, and only have the copyright in order to promote operations and consumption. Therefore, Wanda, Tencent, Ali, LeTV have huge sums of money to fight for entry.