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更有价值的商品、更便捷的购买途径、更愉悦的购买过程是创造良好购物体验的三个重要方面。过去一年中,北美业界出现了一股试探性推出新的药店概念、服务及商品布置的运营趋势,旨在为消费者创造更加良好的购物体验。自有品牌提供更好的价值通过宣传药店价值观向消费者传递信息这一举措,越来越受到零售商们的重视,宣传内容包括自有品牌以及价格保证。沃尔格林在2011年2月份推出
More valuable products, easier ways to buy, and more enjoyable buying process are three important aspects of creating a good shopping experience. Over the past year, there was a tentative trend in the North American industry to tentatively launch new pharmacy concepts, services and product placement to create a better shopping experience for consumers. Private Label Provide Better Value More and more attention is being paid by retailers to promotional messages about pharmacy values to consumers, including private labels and price guarantees. Walgreens launched in February 2011