基于就业导向,培养和造就适销对路的高职市场营销专业应用型人才,就必须加强专业建设,突出实践教学,强化技能训练,提高学生分析、解决实际问题的能力。本文对高职市场营销专业毕业生就业前景、目前高职市场营销专业建设存在问题进行了分析,并提出了高职市场营销专业建设思路。 Based on employment orientation, training and bringing up marketable professional marketing professionals, we must strengthen professional construction, emphasize practical teaching, strengthen skills training, and improve students’ abilities to analyze and solve practical problems. This article analyzes the employment prospects of the higher vocational marketing graduates, the existing problems of the higher vocational marketing specialty construction, and puts forward the ideas of the higher vocational marketing specialty construction.