产业是技术的表现形态,新技术能创造一个新产业,数字出版业就是一个全新的出版领域。纵观出版历史可知,从传统出版到数字出版,从数字优先到移动优先,出版科技的每一次进化都是出版产业的重新优化,也为人类的知识传播和文化繁荣释放巨大的活力。美国《国家地理》的移动优先战略和华丽转型样本,为全球期刊出版的科技思维树立了国际典范。 Industry is a manifestation of technology, new technology can create a new industry, the digital publishing industry is a new field of publishing. Looking at the publishing history, we can see that from traditional publishing to digital publishing and from digital to mobile priority, every evolution of publishing technology is a re-optimization of the publishing industry and a great vitality for the dissemination of knowledge and cultural prosperity of mankind. The U.S. “National Geographic” mobile priority strategy and magnificent transformation sample set an international model for the scientific and technological thinking of the global journals.