随着中国经济的飞速发展,以及全球一体化进程的加快,我国大大小小的企业数量已经不计其数。在如今的社会,各国的企业不仅要面对自己国家的众多企业的竞争,更要与全球众多国家的企业竞争。目前的市场上竞争的趋势愈加激烈,这给企业的生存带来了很大的挑战。企业想要在激烈的竞争中存活下来,取得更好的发展,就必须重视市场营销。文章围绕如何完善企业市场营销的管理过程进行了研究分析。 With the rapid development of China’s economy and the acceleration of the process of global integration, the number of large and small enterprises in our country has reached beyond count. In today’s society, enterprises in various countries not only have to face competition from many enterprises in their own countries, but also compete with enterprises in many countries around the world. The current trend of competition in the market is more intense, which brings great challenges to the survival of the enterprise. Enterprises want to survive in the fierce competition, to achieve better development, we must attach importance to marketing. The article focuses on how to improve the management of enterprise marketing process conducted a research analysis.