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随着人们选择和信息媒体的多样性在增多,严峻的竞争向各新闻媒体提出了挑战。各新闻单位为了自己的生存和发展,不得不注重策划,争取时时拿出最有新闻价值最能满足读者需求的报道来。五年前,当中央电视台率先将新闻与评论融为一体成立了新闻评论部并相继推出“焦点访谈”等栏目以来,就已经把新闻策划的课题摆到了全国新闻媒体的面前。近年来,各地纷纷效仿,电视、广播和报纸等传媒在争取受众的策划报道上大大向前迈进了一步。“新闻策划”作为一个高频率使用的词语和操作方法已经广泛受到新闻界同行的关注和青睐。即将到来的二十一世纪,必定是新闻界愈来愈重视新闻策划,新闻策划的领域愈来愈广泛、水平愈来愈高涨的时代——站在世纪之交的门槛上,我们应对新闻策划多一些理性思考。
As people choose and the diversity of information media increases, the severe competition poses challenges to the news media. For their own survival and development, the news units have to focus on planning, strive for the most news value from time to time to best meet the needs of readers reports. Five years ago, when CCTV took the lead in integrating news and commentary with the establishment of a news commentary department and successively launched columns such as “focus interviews”, it has put the topic of planning news in front of the national news media. In recent years, various localities have followed suit and the media such as television, radio, newspapers and newspapers have taken a big step forward in the planning and reporting of their audiences. Newscasts, as a term of high frequency use and method of operation, have been widely received by the media colleagues. The forthcoming twenty-first century must surely give the news media more and more attention to the time when news planning and news planning are becoming more and more widespread and at an ever-rising level. At the threshold of the turn of the century, we must deal with the news planning More rational thinking.