强有力的现代科技事业对中国的体育新闻产业产生了推波助澜的作用,尤其是电视,手机以及互联网等的产生,使该行业向着人性化,娱乐化,多样化和互动化发展。随着我国传媒业的市场化以及西方传媒业思想的渗透,体育新闻行业既不能在激烈的市场中丧失基本的责任感,还要紧追世界潮流,在问题中不断发展和壮大自身的能力,探寻出一套属于自己的发展模式。笔者认为,这主要可以从以下方面进行改进:第一,体育工作人员必须加强报道的准确性和真实性。第二,提高体育新闻工作者的专业素质。第三,报道要符合受众们的审美需求并富有娱乐化精神,逐步实现“三赢”。 The powerful modern science and technology has contributed to China’s sports news industry. In particular, the emergence of television, mobile phones and the Internet has led the industry toward humanization, entertainment, diversification and interaction. With the marketization of the media industry in our country and the infiltration of western media industry ideas, the sports journalism industry can neither lose its basic sense of responsibility in the fierce market, but also keep abreast with the world tide and continuously develop and expand its own capabilities in the issue so as to find out A set of their own development model. The author believes that this can mainly be improved from the following aspects: First, the sports staff must enhance the accuracy and authenticity of the report. Second, to improve the professional quality of sports journalists. Third, the report should be consistent with the audience’s aesthetic needs and full of entertaining spirit, and gradually achieve “win-win-win.”