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伴随着城市自身发展的一系列连锁效应以及互联网“+”观念在各行业的广泛尝试,以互联网为首的新兴资本的注入给处于发展瓶颈期的城市带来了新的转机与突破,但也给一些传统的文化产业带来了巨大挑战与生存的难题。文章通过研究基于互联网“+”理念引导下传统书店的转型与发展,从“互联网+”的基本概念入手,探讨了社区连锁服务类型的资源整合与优化,同时提出了基于“互联网+”理念下社区连锁书店的创新设计和经营模式。
With the series of interlocking effects of urban development and the extensive attempts of the Internet in the various industries, the injection of new capital led by the Internet has brought new opportunities and breakthroughs for cities in the bottleneck of development. However, But also brought some great challenges and survival problems to some traditional cultural industries. By studying the transformation and development of the traditional bookstore under the guidance of Internet “+ ” concept, this article starts with the basic concept of “Internet +”, discusses the resource integration and optimization of the community chain service type, Internet + "concept of community chain bookstore innovative design and management model.