随着互联网时代“信息碎片化”“媒介分散化”以及“消费者多中心化”趋势的日益凸显,“品牌老化”已成为很多传统企业的弊病。如何保持既有消费人群的品牌忠诚度,如何与年轻一代有效沟通,避免在互联网时代被快速淘汰,是所有传统企业管理者亟须正视的问题。近来,知名餐饮品牌海底捞策划了一起事件营销——耗资1000万元在一档名为《我是创始人》的创业节目中做 With the trend of “internet fragmentation” and “media decentralization” and “consumer centricity” becoming increasingly prominent, “brand aging” has become a drawback of many traditional enterprises. How to maintain the brand loyalty of the existing consumer groups, how to effectively communicate with the younger generation and avoid rapid elimination in the Internet era are the problems that all traditional enterprise managers must face squarely. Recently, the well-known restaurant brand sea fishing planning event marketing together - cost 10 million yuan in a file called “I am the founder of” entrepreneurial programs do