在中国经济社会蓬勃发展与全面推行依法治国的大背景下,法院能否公正司法、杜绝枉法裁判及提高诉讼效率成为广大公民密切关注的课题。法院作为维护社会稳定、化解民间纠纷、化解行政争议、促进经济发展、维护社会公义及促进社会和谐发展的国家机关,面对广大人民群众对司法公开、司法公正、司法为民的强烈期待和法院提升司法公信力的迫切要求,可以借鉴商业领域品牌经营的战略,把品牌运行理念植入到法院司法过程,打造法院品牌,树立良好的法院形象,以提升法院司法审判公信力和满足人民群众对“阳光司法”的需求,以促进法院司法公平、公正、公开、廉政,创造中国法院知名度和美誉度进而推动全面依法治国战略的实施。 Under the backdrop of the vigorous development of China’s economy and society and the full implementation of the principle of ruling the country by law, whether the courts can fairly administer justice, eliminate verdicts and improve the efficiency of litigation has become a topic that the general public pays close attention to. As a state organ that upholds social stability, resolves civil disputes, resolves administrative disputes, promotes economic development, upholds social justice and promotes harmonious social development, the courts, in the face of the vast expectations of the general public regarding the openness of the judiciary, judicial fairness and justice for the people, Courts to enhance the credibility of the judicial credibility of the urgent request, we can learn from the business brand management strategy, the concept of brand operation implanted into the judicial process of the court to create a court brand and establish a good court image to enhance the credibility of the court judicial trial and to satisfy the people “Sunshine justice ” needs to promote the fair, just, open and honest administration of the court, to create the reputation and reputation of the Chinese courts and thus to promote the implementation of the strategy of administering the country according to law.