在有着较高利润回报的当前传媒界,存在着一种重物质成本轻人力成本的现象。传媒业是一个智力因素在生产中起关键作用、靠创新才能生存发展的行业,人才在媒体竞争中是最重要的因素,用于人力方面的成本远远低于物质方面的成本显然是不正常的,这也暴露了当前传媒业较低的市场化程度。 In the current media community, which has a higher return on profits, there is a phenomenon of a lighter labor cost with heavy material costs. The media industry is an industry in which intellectual factors play a key role in production and can survive and develop through innovation. Talent is the most important factor in media competition. The cost for manpower is far below the material cost obviously not normal This also exposed the current low level of marketization in the media industry.