随着《大长今》在湖南卫视独播取得较大收益之后,一年来,独播剧成为电视界探讨的一个热门话题,并且愈演愈烈, 好像只有独播才够独特,才够领先,才够高人一招。事实是否真是这样? 我认为独播剧只是电视剧市场出现的一种现象,短期内也许因为能带来高收视率和高广告回报而受到热烈的争相追捧,但并不能由此认定它代表未来一 With “Greater Chang-Jin” gaining greater revenue from Hunan Satellite TV’s exclusive broadcast in the past year, it has become a hot topic explored by the television industry over the past year. It seems that only solo broadcasting is unique enough to lead the industry Supreme trick. Is that really the case? I think that solo shows are just a phenomenon in the TV market that may be hotly contested in the short term for its high ratings and high advertising returns, but it can not be assumed that it represents the future one