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案例教学的实战性、启发性能够培养学生理论联系实际的能力使之成为中职市场营销教学中热门教学方法。本人从市场营销教学中运用案例教学的必要性谈起,探讨了案例教学法在中职院校市场营销教学中的应用。
The practicality and enlightenment of case teaching can cultivate students’ abilities of combining theory with practice and make it become a hot teaching method in secondary vocational education. I talked about the necessity of using case teaching in marketing teaching and discussed the application of case teaching method in marketing teaching in secondary vocational school.