近日,有微博消息称,红星美凯龙低调进军电子商务市场,旗下电商平台“红美商城”将于7月上线试运营。作为国内家居流通业的龙头企业之一,红美商城的上线意味着红星美凯龙在渠道的多元化发展道路上迈出了一大步。“多元化概念”在家居行业里早已不是新鲜事。随着近两年行业洗牌的加剧,企业除了在渠道上求新求变外,在产业链上也积极寻求 Recently, microblogging news, Red Star Macron into a low-key e-commerce market, its e-commerce platform “Red Mall ” will be on-line trial operation in July. As one of the leading domestic home circulation enterprises, the red line mall means that the Macalline Red Star in the channel of diversified development has taken a big step forward. “Diversity concept ” in the home industry has long been nothing new. With the recent two years, the industry reshuffle intensified, companies in addition to new channels of innovation, the industry chain is also actively seeking