本文将“核心——边缘”理论运用到区域旅游产品开发中,提出在区域内旅游产品开发应从整合区域旅游资源,实现核心边缘互动开发;利用核心区域现有优势着力开发核心区域旅游产品,在区域产品上形成核心——边缘产品;塑造产品群品牌等三方面入手,最后以厦门为例对此理论加以分析。旅游资源内在价值与外化价值的不一致性,区域旅游产品缺乏核心支撑产品,导致区域旅游产品雷同,缺乏长期竞争 In this paper, “core - edge ” theory is applied to the development of regional tourism products, proposed tourism product development in the region should integrate regional tourism resources, to achieve the core edge of interactive development; use of the existing advantages of the core area focus on the development of core regional tourism products , Forming core-edge products in regional products, and shaping brand groups. Finally, Xiamen is taken as an example to analyze this theory. Inconsistency between the intrinsic and extrinsic values ​​of tourism resources, the lack of core support products for regional tourism products, leading to similarities in regional tourism products and lack of long-term competition