环顾我国传媒界,目前改版风潮波起云涌。可以说,20多年我国的新闻改革几乎都是在改版的推动下而不断前进的。但是,经过了20年的发展与积累,中国传媒产业已形成了与以往大不相同的规模与结构,进入到一个新的发展阶段。如何在日渐复杂的市场演进中准确把握传媒产品发展趋势,如何在变化的传媒市场环境下进行成功的改版,已成为传媒迫切需要解决的问题。 Looking around the media in China, the current version of the wave of ups and downs. It can be said that almost two decades of press reform in our country have progressed continuously with the revision. However, after 20 years of development and accumulation, the media industry in China has formed a completely different scale and structure from that in the past and has entered a new stage of development. How to accurately grasp the development trend of media products in the increasingly complicated market evolution and how to successfully change them under the changing media market environment has become an urgent issue that the media needs to solve.